The metaverse is on its way - and its fusion of the physical and digital will shake up the way we live, work, play and socialize.
What started with virtual worlds like Second Life - and accelerated with pandemic-era remote working - is evolving into a myriad of new ways of experiencing and interacting with the world.
Gen Z, the first digitally native and truly global generation, are growing up in this reality and their behaviors and attitudes are already influencing metaverse experiences and developments. On the business side, innovative start-ups and early-adopter enterprises are kick-starting whole swaths of exciting metaverse use cases - from immersive training to faster product design and much more.
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